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Expanding our support of great sport in 2016 & 2020



Beautiful products meet the beautiful game.


In 2016, Hisense joined the likes of Adidas, Coca-Cola and
McDonald’s to became one of the headline global sponsors for
Europe’s biggest football tournament – the UEFA Euros.

With the tournament broadcast in 230 countries to over 150-million
people, it was the perfect opportunity for us to showcase our brand
and products.



Making history in Europe.

For UEFA, it was the first time in their 56-year history that they had a
sponsor from China. It all kicked off on the 10th June 2016 at the
Paris Saint Denis stadium when the first Hisense advertisement
appeared in front of football fans worldwide – the rest, as they say, is

FIFA World Cup 2018 & 2022

Find out more about our sponsorship
of the FIFA World Cup 2022…