Expanding our support of great sport in 2016 & 2020
![3840x1400-euro2016.webp](https://hisense.hgecdn.net/medias/3840x1400-euro2016.webp?context=bWFzdGVyfGltYWdlc3wxMTM2ODB8aW1hZ2Uvd2VicHxhR1E1TDJoaU5TODVOak16TXpZME9UWTNORFUwTHpNNE5EQjRNVFF3TUMxbGRYSnZNakF4Tmk1M1pXSnd8NWRmMzg1NGZjYjczNTNiNWZmYzA3ZGM4NzY5MDgyZDAxN2E5N2JjMDY1ZDY5YjhmZTAxNzk0YTkwM2NmYjBjYg)
![1420x940-euro2016-1.webp](https://hisense.hgecdn.net/medias/1420x940-euro2016-1.webp?context=bWFzdGVyfGltYWdlc3w2MTUyMHxpbWFnZS93ZWJwfGFEaG1MMmcxWkM4NU5qTXpNelkxTkRJMk1qQTJMekUwTWpCNE9UUXdMV1YxY204eU1ERTJMVEV1ZDJWaWNBfGU5ZDFmZjdlZjIwZjM2ZGIxZGRjYjBmM2ZhYWQ5NDg1YTI0NTQ5Njk4MDk1YjA3OWMyY2EyYWEwODk4MTQ3NWE)
Beautiful products meet the beautiful game.
In 2016, Hisense joined the likes of Adidas, Coca-Cola and
McDonald’s to became one of the headline global sponsors for
Europe’s biggest football tournament – the UEFA Euros.
With the tournament broadcast in 230 countries to over 150-million
people, it was the perfect opportunity for us to showcase our brand
and products.
Making history in Europe.
For UEFA, it was the first time in their 56-year history that they had a
sponsor from China. It all kicked off on the 10th June 2016 at the
Paris Saint Denis stadium when the first Hisense advertisement
appeared in front of football fans worldwide – the rest, as they say, is
history.
![1420x940-euro2016-2.webp](https://hisense.hgecdn.net/medias/1420x940-euro2016-2.webp?context=bWFzdGVyfGltYWdlc3w1MDE3MnxpbWFnZS93ZWJwfGFERXhMMmcxTmk4NU5qTXpNelkxTmpnNE16VXdMekUwTWpCNE9UUXdMV1YxY204eU1ERTJMVEl1ZDJWaWNBfDZhMTZmZWE2M2VmM2ZhYWM4OTFkYzAzMmIwZjI1MzFiNTg1YzIxZDhmMTlmZGM1ODFhZTM5NzNjMGVjOThmMzI)
FIFA World Cup 2018 & 2022
Find out more about our sponsorship
of the FIFA World Cup 2022…