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Privacy Policy

Privacy policy

1. About this document

1.1 This Privacy Policy explains what happens with any personal data we gather from you in relation to your participation in Hisense’s “Review to Win” Prize Draw (the “Promotion“). Specifically, this Privacy Policy explains what happens to any personal data we gather from you when you enter the Promotion via the Promotion website at: (the “Promotion Website“), as well as any customer service or other enquiries you submit to us in relation to the Promotion, via the Promotion Website or by telephone or email or other means. This Privacy Policy should be read in conjunction with the applicable Promotion Terms and Conditions published at

1.2 We recognise our obligations under data protection legislation and we are committed to keeping your personal data safe and secure. You should read this Privacy Policy so that you understand how we will handle your personal data. Our aim is to only use and hold your personal data in ways that you would reasonably expect us to.

1.3 We reserve the right to amend this Privacy Policy from time to time. If we amend this Privacy Policy, we will make you aware of this via updates posted on the Promotion Website.

2. Who we are.

2.1 We are Hisense UK Limited of Unit 2 Meadow Court, Millshaw, Leeds, England, LS11 8LZ.

2.2 Our registration number with the Information Commissioner’s Office is ZA354288.

2.3 If you have any questions regarding this Privacy Policy or how we process your personal data, please contact us using the details below: Data Protection Representative:

3. What personal data do we gather about you?

3.1 “Personal data” is any information about an individual from which that individual can be identified. It does not include data from which an individual cannot be identified, for example anonymised data. The types of personal data we may collect, use, store and transfer in relation to you may consist of the following:

Data Subject

Types of Personal Data

All Participants in the Promotion

Full name, address, phone number, email address, IP address.

Participants where Hisense deems it necessary to verify their identity

Passport number, date of birth, place of birth, gender, photograph, signature, driving licence number.

4. How do we collect your personal data?

4.1 We may collect personal data about you from the following sources: (i) by logging your IP Address when you visit the Promotion Website; (ii) information you provide to us via the Promotion Website or by calling our Promotion helpline or emailing us; (iii) in some cases (e.g. where we need to do so to validate a claim or where we have reason to believe that information you have provided is fraudulent or incorrect) we may request information from third parties to verify information or documentation you have provided.

5. How do we store your personal data and keep it secure?

5.1 We use reasonable and up to date security methods to: (i) keep your data secure; (ii) prevent unauthorised or unlawful access to your personal data; (iii) prevent the accidental loss of or damage to your personal data.

5.2 All personal data you provide to us is stored on secure servers and in secure filing systems. We have in place policies, procedures and technologies to maintain the security of all personal data from the point of collection to the point of destruction including procedures to deal with a security breach. We will ensure your personal data is only accessible by those who need to see it for their specific role.

5.3 We will only transfer your personal data to a third party if that third party agrees to comply with our procedures and policies or if they have put in place equivalent policies and procedures of their own.

6. How and why will we use your personal data?

6.1 We will usually only process your personal data where: (i) the processing is necessary to comply with our legal obligations; (ii) the processing is necessary for the performance of a contract, e.g. as set out in our Promotion Terms and Conditions; (iii) the processing is necessary for our legitimate interests or the legitimate interests of third parties; (iv) the processing is necessary for the exercise or defence of legal claims; (v) we have your consent to do so.

6.2 The table below provides examples of the various ways in which we may use your personal data and which of the legal reasons we rely on when processing your personal data.

Data Subject

Purpose of Processing

Legal Reason for Processing

Participants in the Promotion



To administer and operate the Promotion, to verify and process entries to the Promotion and allocate and distribute Prizes due to participants and to enforce our Promotion Terms and Conditions.

Contract – Legitimate Interests (to administer the Promotion in order to increase brand awareness and product sales and to gain insight into customer satisfaction with Hisense products)

Participants in the Promotion

To investigate (potentially) fraudulent or invalid entries.

Contract – Legitimate Interests (to protect Hisense from fraudulent claims and ensure the fair administration of the Promotion.) Legal Claims

Participants in the Promotion

To deal with complaints and disputes and legal claims.

Legitimate Interests (to protect Hisense from fraudulent claims and ensure the fair administration of the Promotion; to ensure that complaints, disputes and legal claims are dealt with expediently). Legal Claims



Participants in the Promotion

For marketing purposes (i.e. to send you information about our products and services and other promotions and offers).




Participants in the Promotion

For market research purposes.


Where the legal reason for processing is the performance of a contract with you, if you do not provide relevant personal data, we will not be able to fulfil our contractual obligation(s) to you and this may have a detrimental impact on you.

6.4 We do not sell or rent personal data which you provide to us.

6.5 If you have any questions about the contents of the above table (for example, if you would like to understand what our “legitimate interests” are for any specific processing activity) please contact our Data Protection Representative.

7. How we keep your personal data accurate?

7.1 We will endeavour to keep the personal data we store about you accurate and up to date. We will take reasonable steps to erase or rectify inaccurate data without delay.

7.2 Please tell us if your personal details change or if you become aware of any inaccuracies in the personal data, we hold about you.

7.3 We will contact you if we become aware of any event which is likely to result in a change to your personal data.

8. How long will we keep your personal data?

8.1 We will not keep your personal data for longer than is necessary for the purpose(s) for which we process it. This means that data will be destroyed or erased from our systems when it is no longer required.

8.2 For guidance on how long certain data is likely to be kept before being destroyed, contact our Data Protection Representative.

9. What rights do you have in respect of your personal data?

9.1 You have the right to: (i) request access to any personal data we hold about you; (ii) request for any inaccurate personal data which we hold about you to be rectified; (iii) request to have your personal data erased; (iv) request to have the processing of your personal data restricted (for example, if you think the personal data we hold about you is inaccurate you can ask us to stop processing it until we will either correct it or confirm it is accurate); (v) request the transfer of your personal data to another controller; (vi) object to certain types of processing, including processing based on legitimate interests, automated processing (which includes profiling) and processing for direct-marketing purposes; and (vii) withdraw consent to the processing of your personal data (where the legal reason for the processing of your personal data was your consent).

9.2 If you wish to exercise any of the rights set out above, you must make the request in writing to our Data Protection Representative. Please note some of these rights are restricted in some circumstances.

10. Who will have access to the data we hold?

10.1 Our personnel who need to access your personal data will view it in order that we can operate and administer the Promotion. All of our personnel understand the need to keep your personal data confidential and to use it only for legitimate purposes.

10.2 In addition to our own personnel, other personnel from our service providers may process your personal data on our behalf (for example, third party hosting companies; external software developers and marketing agencies). Please note that we use the services of Bazaarvoice, Inc. of 10901 Stonelake Blvd., Austin, TX 78759, USA (acting as a processor) as a provider of hosted online customer feedback services (i.e., the collection of reviews for this Promotion) along with associated consulting and support.

10.3 We may disclose your personal information to third parties: (i) who are part of the group of companies to which we belong; (ii) if we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; (iii) if we or substantially all of our assets are acquired by a third party, in which case personal data held by us will be one of the transferred assets; and (iv) if we are under a duty to disclose or share your personal data in order to comply with legal obligations or to protect the rights, property or safety of others.

10.4 If your personal data is provided to any third-parties you are entitled to request details of the recipients of your personal data or the categories of recipients of your personal data.

10.5 Apart from the situations referred to above, we will not disclose your personal data to a third party without your consent unless we are satisfied that they are legally entitled to access your personal data.

11. Transferring your data outside the UK and European Economic Area (EEA)

11.1 We will not transfer your personal data outside the UK and EEA unless such transfer is compliant with data protection legislation. This means that we cannot transfer any of your personal data outside the UK and EEA unless: (i) the UK Government and/ or EU Commission has decided that another country or international organisation ensures an adequate level of protection for your personal data; (ii) the transfer of your personal data is subject to appropriate safeguards, which may include binding corporate rules or standard data protection clauses adopted by the UK Government or EU Commission; or (iii) an exception applies (including if you explicitly consent to the proposed transfer).

12. Cookies

12.1 The Promotion Website uses cookies to distinguish you from other users of our website. These cookies sometimes process personal data. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.

12.2 For detailed information on the cookies, we use and the purposes for which we use them, please see our Cookie Policy which can be found at

13. Right to make a complaint

13.1 If you have any issues with our processing of your personal data and would like to make a complaint, you may contact us via our Data Protection Representative or the Information Commissioner’s Office on 0303 123 1113.

This Privacy Policy was last updated on 25 January 2023.