Hisense Extends Partnership with Leeds United: A Winning Collaboration Continues

 

Hisense, has officially announced a three-year extension of its partnership with Leeds United, marking a total of seven consecutive years of collaboration.

 

This extension is yet another milestone for Hisense, as we continue to solidify our reputation as the "World Number 2 TV Manufacturer Globally." The partnership, which began in the 2020/21 season, has seen Hisense consistently supporting Leeds United as an Official Partner. With Hisense's UK headquarters based in Leeds, this renewed commitment further strengthens our deep connection to the city and its vibrant football community, especially following our recent global sponsorship of UEFA Euro 2024™. 

Leeds United fans will recognise the iconic Hisense branding prominently displayed throughout Elland Road, which will continue to feature on the famous Jack Charlton East Stand for the duration of this extended deal. Back in 2020, Hisense honoured the late Leeds United legend by securing the branding rights for this stand, acknowledging the immense significance Jack Charlton holds for the fans and the community.

As part of this ongoing collaboration, Hisense and Leeds United will work closely to launch a series of exciting brand activations, aimed at enhancing the brand’s profile and reinforcing its position as the "Number 1 in the World for 100” TVs." Fans of Leeds United can also look forward to exclusive offers on a wide range of Hisense products, including TVs, audio systems, and home appliances.

The partnership also introduces a new way for fans to engage with the club, with the upcoming launch of the LUTV app on the Hisense VIDAA Smart TV platform. This app will allow fans to conveniently access Leeds United content from the comfort of their own homes.

Additionally, Hisense will be bringing new technology to both Thorp Arch and Elland Road, upgrading the televisions within the hospitality lounges to enhance the viewing experience for fans cheering on their team.

Arun Bhatoye, Head of Marketing for Hisense UK, expressed his enthusiasm, saying, “Leeds United is a very special football team, and we’re incredibly proud to extend our partnership with a club that is at the heart of a vibrant and passionate community. This ongoing collaboration highlights our dedication to sports partnerships, especially following the success of UEFA EURO 2024. It’s also a fantastic opportunity to connect with fans in fresh and innovative ways – enhancing their viewing experience both in the stadium and at home."

Morrie Eisenberg, Chief Operating Officer at Leeds United, echoed these sentiments: “We are delighted to see Hisense extend their partnership with the club for another three years. Alongside their high-profile branding on the Jack Charlton East Stand, the club is excited to work closely with Hisense on more partner activations and brand awareness campaigns to support their growth. Hisense is a world-renowned brand in electronics and home appliances, and we’re thrilled to help maintain their strong connection to football. We’re looking forward to continuing our journey together.”

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