Expert Reviews: Best Picture Quality Award

For over 30 years, Expert Reviews has been a trusted source for in-depth analysis of consumer technology. From kettles and vacuum cleaners to the latest TVs, known for their commitment to reviews that are “based on facts, not guesswork” every product is rigorously tested and assessed by specialists to ensure accuracy and reliability. Their reviews uphold the highest standards of transparency, fairness, and clarity.

TV technology has evolved rapidly in recent years, with innovations such as OLED and QLED panels, advanced image processing, and AI-powered upscaling transforming the viewing experience.

To celebrate excellence in this fast-moving sector, Expert Reviews conducted a survey of 1,000 UK residents who had purchased a TV in the past 12 months. The results informed the first-ever TV Brand Awards 2025, where Hisense UK was awarded ‘Best Picture Quality’. A recognition of our commitment to delivering stunning visuals and cutting-edge display technology.

Best Picture Quality

The survey conducted for The Best Picture Quality Award revealed preferences vary widely. Some customers prefer greyscale and colour accuracy while others prefer intense brightness with hyper saturated colours. Expert Reviews found that the Hisense U8Q model manages to deliver on both aspects.

Powered by mini–LED Pro and Hi-View Engine PRO technology, the U8Q provides scene-by-scene intelligence processing to provide you with the best possible picture by enhancing resolution, brightness, contrast and colour. So, you can enjoy a 4K quality image with sharpness, clarity, and a lifelike detail. 

Picture quality is not something Hisense is willing to compromise on, even at screens sizes of 100” and beyond. The 100” UXQ model boasts cutting edge RGB-Mini LED technology, delivering astonishing peak brightness of up to 8000 Nits. Powered by the Hi-View AI Engine, one of Hisene’s most powerful processors, the TV intelligently optimises every frame to maintain exceptional clarity, contrast, and colour accuracy - even at ultra-large sizes.

This innovation doesn’t stop at 100 inches. Hisense continues to push boundaries with screen sizes reaching 116 inches, making the 116UXQTUK the first of its kind to combine such scale with this level of technological sophistication.

So, if picture quality is a priority for you, don’t settle for less - choose Hisense. With cutting-edge display technologies, intelligent processing, and a commitment to excellence across all screen sizes, Hisense delivers a viewing experience that’s both immersive and true to life. Whether you're watching in a compact space or on a cinematic 100”+ screen, you can trust Hisense to bring every detail to life with stunning clarity, vibrant colour, and unmatched brightness.