Hisense named first official partner of the FIFA Club World Cup 2025™

(CAPTION: Hisense Group Chairman Jia Shaoqian with Gianni Infantino, FIFA President) 

Leading global consumer electronics and home appliance brand, Hisense, has been named as the first Official Partner of the new FIFA Club World Cup™.  

The announcement continues the brand’s strong affinity with sports sponsorship following its global partnership for two consecutive FIFA World Cups™ and three UEFA European Championships.  

The new FIFA Club World Cup 2025™ will unite the world's 32 top clubs every four years. The partnership with this inaugural edition of the tournament will provide the perfect platform for Hisense to further grow its global brand among fans of the world’s most popular sport and club teams, and to showcase the state-of-the-art technology and appliances with Hisense TVs to be visible across the tournament. 

Speaking at the partnership launch, FIFA President Gianni Infantino said: "We are delighted to welcome Hisense, a global market-leading brand, as an Official Partner of the FIFA Club World Cup 2025™. Hisense’s commitment to innovation and technology aligns with our vision for this tournament, which will bring together the 32 best teams from around the world for an unforgettable celebration of our game that will revolutionise club football.” 

“This partnership will offer fans unique ways to engage with the tournament, both on and off the pitch, while laying a technological and innovation-led foundation for the FIFA Club World Cup to flourish." 

Arun Bhatoye, Head of Marketing for Hisense UK, added: “As the first Official Partner of the FIFA Club World Cup 2025™, we’re excited to see what next year brings as we advance our global sports marketing strategy. Bringing together the first-class excellence with the top clubs from all six confederations, perfectly aligns with Hisense’s brand values and innovations across our range of categories.” 

The collaboration with FIFA underscores Hisense's commitment to delivering pioneering home appliance technology in the pursuit of improving everyday life, with innovative products and technologies in enhancing the viewing experiences for fans worldwide and making football more accessible and more engaging for all. 

ENDS 

For more information, please contact the Hisense UK team at Hatch: hisense@hatch.group / 0113 361 3600. 

About Hisense 

Founded over 50 years ago in China in 1969, Hisense is a leading global home appliance and consumer electronics brand and was Official Partner of the UEFA EURO 2024™, following on from past tournament sponsorship in 2016 and 2020, and a successful sponsorship of FIFA World Cup 2022™. 

Hisense UK is headquartered in Leeds. The brand has a core range of televisions and cooling appliances, alongside a portfolio of cooking and laundry products, featuring hobs, hoods, ovens, dishwashers and washing machines. 

According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100" TVs in both 2023 and Q1 2024. The company has expanded quickly to operate in more than 160 countries and specialises in multi-media goods, home appliances, and intelligent IT information. Hisense continuously invests in research and development and has over 100,000 employees worldwide. For more information visit https://uk.hisense.com/