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Job Title: Brand Manager 

Line Manager: Head of Marketing 

Type: Full-time, Permanent 

Location: Leeds 

To apply for this role please send your CV to huk.hr@hisense.com

About the Role 

We are seeking a dynamic Brand Manager to elevate brand awareness, increase market share, and drive product demand for Hisense's Major Domestic Appliances (MDA) within the UK market. This role entails developing and executing comprehensive brand marketing strategies, managing Above-The-Line (ATL) and Below-The-Line (BTL) campaigns, and collaborating closely with internal teams, agencies, and retail partners to ensure Hisense’s MDA products distinguish themselves in a competitive landscape. 

Key Responsibilities: 

  • Brand Strategy & Planning: 
    • Develop and implement the brand strategy for MDA, ensuring alignment with overall business objectives. 
    • Manage brand positioning to drive premium perception and market competitiveness. 
    • Collaborate with European HQ to ensure global brand guidelines are effectively executed in the UK. 
    • Work closely with internal stakeholders across Go-To-Market (GTM), Product, Marketing, and Sales teams. 
  • Campaign Management & Execution: 
    • Plan and execute integrated marketing campaigns across ATL, BTL, digital, and social channels. 
    • Lead new product launch campaigns, ensuring maximum impact across all communication touchpoints. 
    • Partner with media and creative agencies to develop compelling brand messaging and assets. 
  • Retail & Trade Marketing Support: 
    • Collaborate with the Trade Marketing team to ensure brand consistency in-store and online. 
    • Develop retailer marketing activations, including in-store promotions, point-of-sale (POS) materials, and digital brand pages. 
    • Support key retail partners (e.g., Currys, AO, Argos) with tailored marketing initiatives to drive sell-out. 
  • PR & Influencer Marketing: 
    • Work with PR agencies to secure earned media coverage for Hisense MDA products. 
    • Develop partnerships with relevant influencers and brand ambassadors to amplify brand reach. 
  • Data & Performance Analysis: 
    • Track and report on campaign ROI, brand health, and market share performance. 
    • Utilize Circana and other market data to inform marketing decisions and identify category growth opportunities. 
  • Other Ad hoc tasks where expected. 

 

Key Requirements: 

  • 3-5 years of brand marketing experience. 
  • Strong ATL, BTL, and digital marketing experience with a proven track record of delivering results. 
  • Experience working with retail partners and trade marketing teams. 
  • Ability to manage multiple stakeholders, including agencies, HQ teams, and retailers. 
  • Strong analytical skills, with experience using market data for decision-making. 
  • Excellent communication and project management skills. 
  • Educated to a degree level 

 

Benefits include, but are not limited to: 

  • Competitive salary  
  • Pension contributions 
  • 25 days of holiday plus UK Bank Holidays 
  • Long service awards 
  • Salary sacrifice schemes 
  • Discounts on Hisense products 
  • Access to a shopping discount portal 
  • Restaurant and café discounts as well as outdoor gym at our Leeds office 

If you’re a results-driven Brand Manager with a passion for home appliances and innovation, we’d love to hear from you. Apply now! 

About Hisense 

Founded in 1969, Hisense is a global leader in technology for your home. We are passionate about making life enhancing technology accessible to the world through our innovations in televisions, laundry, refrigeration and other home appliances. 

Our UK subsidiary is based in Leeds. To discover more, please visit https://uk.hisense.com/  

 

A Note on Equal Opportunities and Data Protection  

We are an equal opportunity employer committed to creating a diverse and inclusive workplace. We welcome applications from candidates of all backgrounds, and all qualified applicants will be considered without regard to race, color, religion, gender, sexual orientation, national origin, disability, or any other characteristic protected by law.  

By submitting your application, you consent to the processing of your personal data by Hisense UK Limited for recruitment purposes in accordance with GDPR. Your personal data may also be shared with affiliated companies within the Hisense Europe group to facilitate the recruitment process. You can withdraw your consent at any time by contacting us at huk.hr@hisense.com  

 

 

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