Hisense – celebrating our 50th anniversary

Hisense were founded in 1969 and this year sees us celebrate 50 years as a leading global consumer electronics manufacturer.

Hisense have been pushing the boundaries of innovation since 1969.  For 5 decades we have been committed to developing innovations in consumer electronics.  Today, we are the No.1 TV brand in China, Australia & South Africa, and the No.2 refrigeration brand in China, employing over 80,000 people across 54 companies as well as boasting 12 research & development centres worldwide.  All of which have the sole aim of delivering high quality, cutting-edge and affordable products that improve the life of our consumers.

Here in the UK where we first launched in 2012, we have steadily introduced a whole range of products.  This now includes high quality and innovative TV’s, refrigeration, laundry, cooking and dishwasher appliances.  There have been significant milestones over recent years as we continue to grow our brand globally with numerous high-profile sports sponsorships. Most notably these have included being official sponsors in the largest recent international football tournaments; UEFA Euro 2016™, 2018 FIFA World Cup™, UEFA Euro 2020™.

Over time and as part of our multi-brand strategy we have acquired and operate a number of well-known household brands such as Toshiba and Gorenje allowing us to expand and develop our portfolio of products.

Hisense are proud to be celebrating our 50th anniversary this year, and look forward to continuing to push the boundaries in consumer electronics and making lives for our customers simpler and better.